How a top Zoho advanced implementation partner amplified its market visibility and sales with value selling & marketing automation.
Accropolix Success Story
Background
Our client stands out as a top Zoho advanced partner, offering a wide range of services like setting up Zoho systems, making them fit each business's unique needs, connecting Zoho with other tools, and giving expert advice. In the busy world of CRM solutions, LTechs aims to help businesses get more from their Zoho software, tackling the challenge of standing out among many similar service providers.
Challenge
- LTechs, a Zoho advanced partner, faced challenges in the CRM market despite their wide service range, including implementation, customization, integration, and consulting.
- The primary challenge for LTechs is to effectively attract and engage new clients in a market where Zoho’s strong presence highlights the potential for their services
- The main obstacle was not just drawing in new clients but also clearly communicating their unique value in a market filled with similar offerings.
Solution
Accropolix stepped in to accelerate LTechs' sales process, using a broad approach that went beyond mere lead acquisition to encompass customer acquisition and retention. Recognizing the need to highlight LTechs' unique value proposition while still leveraging the strength of the Zoho brand, Accropolix integrated a strategy focused on:
Targeted Industry Approach
- Focused on specific industries where LTechs could significantly impact by addressing unique challenges.
- Enabled more meaningful outreach, connecting with decision-makers in sectors most in need of LTechs' services.
- Market segmented into industry-specific use cases and sales scripts.
- Supported by thorough market data and trend analysis for personalized and effective outreach.
Brand Differentiation
- Highlighted LTechs' deep expertise, aligning with Zoho's brand while maintaining LTechs' distinct identity.
- Crafted a narrative showcasing LTechs as not just a Zoho partner but as specialized consultants.
- Emphasized ability to tailor Zoho’s tools for specific industry needs, setting LTechs apart in a competitive market.
- Focused on spotlighting LTechs' capacity for delivering bespoke solutions.
Integrated Messaging Revamp
- Recognizing the importance of cohesive messaging, Accropolix undertook a comprehensive revamp of LTechs' website, prioritizing SEO effectiveness.
- The revamp extended beyond the website to include all communication mediums — from email campaigns to sales materials — ensuring consistency across the board.
- After sending the segmented case study, if we receive any response, we proceed to share a research-based case study specific to their sub-industry.
Impact
The strategic collaboration between Accropolix and LTechs led to remarkable outcomes:
Industry-Specific Targeting
Zeroed in on industries where LTechs could make a big difference, improving outreach and response rates through detailed market analysis.
Lead Nurturing Workflow
Implemented a lead nurturing system that effectively moved leads toward sales readiness, enhancing lead-to-customer conversion.
Customer Acquisition Success
Converted five high-quality leads into deals with tailored proofs of concept that showcased the value of LTechs’ solutions.
Boosted Visibility and Engagement
A strategic overhaul resulted in a 77% increase in website traffic in just 14 days, with higher visitor engagement thanks to targeted content and cohesive messaging.
Enhanced Brand Recognition
Leveraged the Zoho brand while highlighting LTechs' unique value, significantly increasing market presence and brand awareness.
Our Client Collaboration Success
The strategic efforts resulted in streamlined industry outreach, heightened conversion efficiencies, and successful client acquisitions. These initiatives collectively boosted LTechs' online engagement and firmly established their reputation in the competitive Zoho solutions market.